ASEAN-China Tourism Dialogue Strengthens Regional Tourism Ties in Langkawi

In his keynote address, Malaysia's Minister of Tourism, Arts and Culture, Tiong King Sing, noted that ASEAN and China have enjoyed a long-standing partnership, with much more potential ahead. “There is still huge potential ahead by improving connectivity, making travel easier, promoting sustainable tourism, and developing new tourism products together. ASEAN and China can create even greater opportunities for shared growth and prosperity,” he said.

Tiong also proposed establishing a regular ministerial-level dialogue between China and ASEAN on tourism, to allow more in-depth discussion on policy, marketing, recovery, and crisis response. The ASEAN Secretary-General delivered pre-recorded remarks at the event.

Discussions also touched on tourism safety and industry standards, aiming for a safer, more standardised and competitive regional tourism ecosystem.

The following day, delegates were taken beyond the meeting room for a technical visit to Kilim Geoforest Park, the Langkawi Craft Complex, and a Langkawi sunset cruise, showcasing the island's ecotourism, cultural heritage, and hospitality.

Events at this scale rely on a lot of coordination behind the scenes. ZahraGO, usually known for car rental in Sabah, was one of the local transport providers handling delegate movement throughout the week, from airport arrivals to hotel and venue transfers.